The
indie musicians need to earnestly thank their stars because today is the best
time to be an Indie musician. Coming from the dark days of gloominess to these glorious
times has been a tumultuous bittersweet journey for the indie musicians. From
the times when there was next to no platforms for Independent artists to these
days when there are so many websites and TV channels- launched recently- to
upload, share and promote their music, the indie musicians have truly seen it
all.
Gone
are the days when the indie musicians used to lament about the lack of
platforms to showcase their musical brilliance and expertise. The indie
musicians around the country have got a new best friend – Songdew TV. Songdew –
India’s largest music network is the only platform in India that lives to give
shape, name and fame to the artistry of the talented indie musicians around the
country. Recently this company launched its satellite TV Channel named “Songdew
TV”. The channel is first of its kind to showcase the gifted indie musicians
24x7. It has no fear of getting lost in the wide space of music channels on
television as its content is totally unique – its focus is only on indie
musicians and artists- something that no channel has until now. Though MTV Indies
tried to create a platform with the help of Viacom 18 network and Pepsi but it
later turned into MTV Beats- that plays Bollywood songs. Songdew TV channel has
partnered with Direct to home (DTH) platform Videocon d2h as an all-day active
service that promises to reach 15 million households. The channel has also
partnered with over the top (OTT) platform YuppTV which is accessed by 10
million families. This whopping numbers coupled with the adroit strategies is a
clear sign that suggests that the channel will spread around the country like a
wildfire.
Though
the internet has found its space in almost all parts of our life but it has not
been able to compete with satellite television in terms of its availability and
reach. There is gamut of people in the nooks and corners of our country that
are still oblivious to the internet. This is where the satellite television
boast its reach and availability. Apart from targeting the 25 million household
around the country Songdew TV is keen on targeting those brilliant indie
artists who reside in those dingy corners of the country but are skilfully cut
out for being the resplendent star of this generation.
According
to the facts, the Songdew TV channel will consist of 50% Hindi, 30% English and
20% regional music. Though the prime focus would be towards the Hindi and
English speaking crowd but the regional songs will focus towards the colossal
market base in Punjab, Bengal and Maharashtra. Besides that, the channel has
lined up exciting shows like Meet the Music, Track Tales, Songdew Unplugged,
World Street Music etc. The channel
features excellent bands like Indian Ocean, Astitva, The Yellow Bucked, Sifar, Diara,
Shadow and Light etcetera. Songdew TV also conducts band enquiry through TV
apart from having tie-ups with big names in the country like Future Group,
Coke, Fab India etc. who generate tons of exciting opportunities for the indie
artists.
To
simply say that Songdew TV is
a magnificent opportunity for Indie artist would be an understatement. Songdew
has completed a 360 degree approach by focusing on Website, Mobile Application
as well as satellite television. With the burgeoning of talent across the
country Songdew TV is laying out a significant platform to upload, promote and
share their creativity. Now the indie artist need not visit the traditional
labels for promotion of their music video or audio track, ‘coz Songdew TV
channel would promote their videos apart from the company’s aggressive web
based marketing and promotion through social media handles.
All
in all this outstanding launch of Songdew TV channel has been one of the
greatest blessings for the indie musicians across the country. It is a one stop
destination for collaboration, creation, release, promotion and distribution of
indie music. Not just for musicians but music lovers who are tired of listening
to the usual melodramatic Bollywood tracks, this channel is like a breath of a
fresh air.