Establishing your online presence is not
only about having your visually stunning website. To be successful online, your
website needs to reach your target market. You should increase your visibility
on Google, Bing, Yahoo and other search engines. In other words, your website
must be search-engine friendly.
Your search engine rank is how high your
website appears on a search engine’s list. Of course, a businessman would want
to see his company at the top of a search engine. Who would not want to, even
if it requires paying ads?
Popping on search engines like Google,
Bing or Yahoo is an accomplishment of your business. Most people nowadays are
impatient when looking for needed information and would only open websites on
the first ten pages of a search engine. You are already fortunate if your
website belongs to these pages considering the billions of websites which do
not get a single hit!
Unfortunately, most businesses think
that after building their websites, the rest will just follow. This is a typical
misconception among business owners which should be corrected.
Businesses should not spend all their
money on their new websites. Business owners should also allocate budget for
Search Engine Optimization. With great SEO and great current information,
websites will rank faster. There is an assumption that old websites belong to
old, companies.
Succesful website owners use these
guides and tips below to further generate web traffic.
Analyze and Study Your Website
Analyzing and studying websites in order
to optimize web pages for SEO is the first step towards
online sucess. Objectives in creating websites should be laid with utmost
uderstanding of how search engine optimization works. Hence, content of
webpages should be consistent and relevant to their websites' goals. Avoid off
topic content as search engines rank websites according to relevance by looking
at websites' domain names,title tags, and header tags.
Know Your Competitors
Identifying competitors and their
websites will help in the identification of strategies and methods to be used.
This process is also valuable when
generating keywords for websites. Make sure that the keywords are geared
towards the websites' objectives in order to bring in more relevant traffic to
the site if ranked high enough in the search engines. Relevant traffic is equal
to return on investment.
Write Accurate Title Tag and Meta
Description Tag.
Writing clear and accurate meta
descriptions will reveal the most important keywords of web pages. Avoid using non-indexable
words or " Stop words" such as where, too, and etc.
Adding keywords in the description will
help as long as it make sense an will help drive more traffic. The more
desciptive the tag is towards the content, the more chances of making it to the
top rank.
Research for Relevant and Engaging
Keywords
Look for relevant and engaging
keywords. The latter should lead people to the site. They can be popular search
terms. If unsure of their popularity, there are available services online that
can help evaluate keyword -KeywordSpy and WordTracker to name a
few.
Provide Good Web Content
Revise content as you see fit. Do this
by incoroporating texts that better suit your keywords. Such is a critical
factor in achieviving a higher search engine
ranking.
