A roller banner or pull up banner is considered one of
the most crucial tools businesses use when participating in trade shows and
exhibits. These banners are capable of attracting the attention of potential
customers as well as creating an impact at a more economical cost than other
advertising mediums. Banners are also versatile because you can re-use them in-store
or outside your place of business.
But to ensure that these banners produce the results
you are aiming for, you need to get the design right. Similar to other aspects
of your company marketing strategy, designing a banner ad takes time and
effort. It represents your brand, and therefore the quality also has to be
exceptional.
Company logo needs to be
placed on top
The top portion of a pull up banner
ad should be reserved for the company’s logo and the main message of the
advertisement. But the proportion of the logo in relation to the content of the
ad needs to be balanced to ensure that the brand name remains at eye level, yet
does not take too much from the message of the ad.
People read from left to
right
We are used to reading from top to bottom and then
left to right. You need to keep this in mind when you are designing a banner
ad. Since consumers will likely only pay attention to the banner for a few
seconds, you need to minimise the number of words so as not to lose the
attention of viewers. The purpose of a banner ad is to pitch a product or
service and highlight features; this is more important than putting too much
information in. Let your sales executives do the explaining because banner ads
are only meant to attract the attention of your target audience.
Strategic image placement
These days, there are plenty of stock images you can
get online for free which you can use for your ads. However, pictures added to
banner ads need to be high-quality and relevant. Never copy an image directly
from a website as the format is not compatible with printing. You may want to
ask the printing company for advice on the right image format you need to use
so that the resulting print is sharp and vivid.
Choose the right colours to
use
Colour can make or break your roller banner ad. The
correct colours can help your banner stand out, or it can distract from the
message. If your company has signature colours, you need to choose colours that
complement them. The background colour also impacts the readability of the
text, which is why you need to select the right one carefully. Bright colours
are eye-catching, but combinations such as white and yellow tend to be too
glaring to the eyes and people may find it hard to read the information from
afar.
Company contact information
One thing you should never forget when designing a
roller banner is your company contact information. This is essential when the
purpose of your banner is to promote your company in a trade show or exhibit.
At the very least, you need to include your company’s complete name, address,
phone number, and email address. If there is room for more, add details such as
your company’s social media handles.
