Roller Banner Design Basics

10:14 PM RAWAT 0 Comments

A roller banner or pull up banner is considered one of the most crucial tools businesses use when participating in trade shows and exhibits. These banners are capable of attracting the attention of potential customers as well as creating an impact at a more economical cost than other advertising mediums. Banners are also versatile because you can re-use them in-store or outside your place of business.

But to ensure that these banners produce the results you are aiming for, you need to get the design right. Similar to other aspects of your company marketing strategy, designing a banner ad takes time and effort. It represents your brand, and therefore the quality also has to be exceptional.

Company logo needs to be placed on top

The top portion of a pull up banner ad should be reserved for the company’s logo and the main message of the advertisement. But the proportion of the logo in relation to the content of the ad needs to be balanced to ensure that the brand name remains at eye level, yet does not take too much from the message of the ad.

People read from left to right

We are used to reading from top to bottom and then left to right. You need to keep this in mind when you are designing a banner ad. Since consumers will likely only pay attention to the banner for a few seconds, you need to minimise the number of words so as not to lose the attention of viewers. The purpose of a banner ad is to pitch a product or service and highlight features; this is more important than putting too much information in. Let your sales executives do the explaining because banner ads are only meant to attract the attention of your target audience.

Strategic image placement

These days, there are plenty of stock images you can get online for free which you can use for your ads. However, pictures added to banner ads need to be high-quality and relevant. Never copy an image directly from a website as the format is not compatible with printing. You may want to ask the printing company for advice on the right image format you need to use so that the resulting print is sharp and vivid.

Choose the right colours to use

Colour can make or break your roller banner ad. The correct colours can help your banner stand out, or it can distract from the message. If your company has signature colours, you need to choose colours that complement them. The background colour also impacts the readability of the text, which is why you need to select the right one carefully. Bright colours are eye-catching, but combinations such as white and yellow tend to be too glaring to the eyes and people may find it hard to read the information from afar.

Company contact information

One thing you should never forget when designing a roller banner is your company contact information. This is essential when the purpose of your banner is to promote your company in a trade show or exhibit. At the very least, you need to include your company’s complete name, address, phone number, and email address. If there is room for more, add details such as your company’s social media handles.