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Don’t choke during product development


Entering new product development is often a way to diversify and reach a point where your business is stronger and richer than before. Therefore, the last thing you want to happen is for the process itself to have the opposite effect on your business. If you are a medium-sized business, chances are your cash flow is your lifeline. In this article, we will look at ways in which to protect your cash flow, while simultaneously, not  halting your new product development plans.


Firstly, make sure you have a firm strategy in place for this development process. This strategy should clearly define your product, identify market needs, establish time frames and identify key issues and approaches. This might seem like a daunting and large task to handle. Yet any strategy, well thought out or not, should touch on these areas. This is just a way in which there are stricter guidelines in place to make sure key aspects that need to be considered are not missed during the creation of a strategy.

Creating this sort of strategy will of course take time and resources. However, what is being created here is the foundation for a successful product. Financially speaking, it may be quite concerning how costly compiling such a watertight strategy would be. For any medium sized business, having a healthy cash flow is a must, and it is this sort of creative expansion that can affect that flow.

If it is these worries of cash flow that are stopping you from starting new product development, make sure you take adequate time to research tax credit options. More specifically, tax credits surrounding research and development (R&D). R&D tax credits might seem quite daunting at first. However, they’re relatively straightforward to apply for. Once received, it makes sure that the resources and time spent on areas of R&D are properly credited back to a firm. This means there is less of a strain on cash flow during this process. Which, in turn, will reduce the company’s exposure to external risks during the process.

 If R&D tax credits seems like an appealing option, but your resources are limited enough as it is, to even consider spending the time in researching this further,consider outsourcing the process. There are firms based in R&D tax credits, their specialist knowledge can make sure you get the most out of your claim, and offer you advice on how to best structure your R&D resources for the best  level of efficiency.