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All you need to know about SEO and Lead Generation


We often use Google at least once a day for several purposes ranging from college assignments, school homework, meanings of words, and the best movies to watch. We often go for the search item that is at the top amongst the various search results. Have you ever wondered how this works?
It is a concept known as SEO or Search Engine Optimization. In this process, a writer is responsible for including several relevant and trending keywords in their article. This is done in order to gain visibility and be recognized by the Google algorithms, which then sends a particular article to the top of the search results.
This type of content is known as an SEO content and is written by an SEO Content Writer. SEO content can take a lot of time to gain popularity or relevance. In order to reach the goal to be at the top of the search lists, an SEO content writer must make content on a regular basis and should be well-equipped with the understanding of the latest trends and should be aware of their target audience.
Every organization aims to be at the top of the search lists. In order to do so, they come up with various lead generation practices. Lead generation is the method used by an organization, content writer, or blogger to increase traffic (number of users landing on the website) on their website. The more the leads, the greater would be the traffic.  Hence, the visibility of their website would increase as well.
Many organizations use SEO for months and years to no result. However, SEOJet is a software that makes the process of SEO easier with tools like competitor analysis, trending pages, and backlink plans.
The various methods that can be used to create leads to a website are:
1)         Official website
Make sure that the website is authentic and genuine. After that, provide various links to reach the site. The website should be interactive and easy to browse, and the user should not be in a state of confusion while searching for something.
2)         Official page on social media platforms
Social media is on the rise, and the majority of the population spend their time on it at least once a day. It is very important for an organization to have a proper and authentic social media account. It can account for the most number of leads for their website by creating regular, relevant, and interactive social media posts.
3)         Use of hashtags
When writing for social media, keep in mind to use the trending and relevant hashtags in order to appear naturally in a user's "explore" menu. This will increase their visibility and leads greatly.
4)         Collaboration with Social Media Influencers
The celebrities with a positive image and following in social media can help promote their website by generating a number of leads. They can ensure brand loyalty from their fan’s sides and help in brand building.