Last year, the International Data Corp. revealed that there were about 450 million smartphone users in India, and another 550 million feature phone users in the country. The number of smartphone users increased even more this year, with India now having more than half a billion smartphone users, a number that is expected to grow even more over the coming years. The increase in smartphone penetration in the country can be attributed to the affordability of smartphones, as Chinese brands like Realme and Xiaomi now offer feature-rich phones at budget-friendly prices.
Over the past two years, Xiaomi has overtaken Samsung as the undisputed leader of the Indian smartphone market, while other Chinese OEMs like Realme, OPPO and Vivo are tussling with the South Korean tech giant for greater market share in the country. Although Realme entered the Indian smartphone market just a couple of years ago, the brand has already become popular with the average consumer. This is due to the fact that the Chinese smartphone brands have struck the right balance between features and price points, and have proven to be more attractive propositions as compared to the other international brands.
Here are a few reasons why low budget smartphones will continue to dominate the Indian smartphone market.
Feature-Rich Phones
When it comes to the smartphone market, Xiaomi has easily been the most disruptive brand over the last 5-6 years. Other Chinese OEMs soon followed suit, with the end-result being the complete dominance of Chinese brands, especially in the Indian smartphone market. Considering the fact that India is the second largest smartphone market in the world, with more than half a billion people wanting budget-friendly smartphone models, brands like Xiaomi, Realme, OPPO and Vivo started offering feature-rich phones at affordable prices.
For instance, OPPO offers some of the best camera phones in the budget and mid-range segments. OPPO A5, considered to be OPPO’s best phone in the budget segment, comes with 4GB RAM, 32GB internal storage, and packs a 13MP dual-rear camera setup, along with an 8MP selfie camera. Other phones like mobiles below 10000, such as OPPO A3S and OPPO A57 also come with incredible features, which can rival the features present in smartphone models that are offered in the mid-range segment.
Faster Processors
As a consumer, you don’t have to purchase a high-end flagship phone to own a device that runs on fast processors. The best example is the Realme Narzo model, which is considered by many to be the best affordable gaming smartphone available today. Whether you talk about Realme Narzo 10, Realme Narzo 10A, or Realme Narzo 20, these smartphones are powered by incredibly fast processors, such as the MediaTek Helio G85 SoC, to ensure fast response times. Additionally, these smartphones also pack 4GB RAM, which makes them the ideal smartphones for playing graphically-intensive games.
Value-for-Money Phones
Low-budget smartphones from reliable brands also provide the best value-for-money, as they come with the latest features and technology, along with decent-to-impressive specs. From excellent battery life and fast processors, to decent RAM sizes and storage space, low-budget smartphones like Oppo best phone offer everything we would need in a smartphone, without having to shell a premium amount. Furthermore, a significantly large portion of the smartphone consumer base prefer purchasing pocket-friendly devices, as brands like OPPO and Vivo pack excellent cameras even in budget and mid-range smartphones.
