When you Create and sell online courses & let it sit on a random sales page, it won’t be
enough. In order to generate online revenue, a marketing plan is a way to go.
Through this article, I will shed some light on the strategies that would make
your courses interesting, relevant & profitable. You are selling to your
target audience the solution which is unique to their needs.
Increase the sales of your Online Course
Create a Sales Pipeline to sell Your Online Course
Sales Pipeline guides
prospective buyers toward their first purchases. Once the first purchase is
done, you upsell or down-sell to them. You keep on adding more people to the
pipeline. The top of the pipeline includes the people you’ve never met before.
They are a cold audience. In order to attract them to your courses, you can use
social media, email marketing, wikipedia page, blogging, paid ads etc.
As prospects begin &
move through the funnel, we pull them closer to a purchase. The next stage in
the Sales Pipeline is to impress prospects with your valuable knowledge. Here
is where you offer free content to capture their email addresses.
Launch your email
campaign, including CTA that encourages learners to buy your online course. In
the bottom of the Pipeline, the leads finally pay & conversion happens.
You should draw up your
Sales Pipeline on the basis of the marketing channels that work well for your
potential learners.
Show Your Testimonials and Influencer Reviews
Social proof is a quick
way to build authority without developing a direct relationship. Testimonials
from the verified customers in the form of text, videos etc show your target
audience that your course can be trusted. Seeing that your customers appreciate
your courses and teaching can instill instance confidence in prospects.
It’s okay if you don’t
have any testimonials right away. When you begin to sell courses, ask feedback
from your customers. Upon receiving the positive comments, place them on your
course landing page & blog.
Another lucrative way to
gain exposure is influencers. Influencers are those known people within a
certain niche who have a devoted audience. Influencers have the power to
influence the buying decision of your customers. Hence, it’s imperative to find
the influencers who cater to your target audience. They would talk about your
brand to the audience that they’ve spent years building a report with.
Every time an influencer
recommends a product like an online course or a SAAS plugin, the traffic &
conversion often shoot up dramatically.
Research and reach out
to influencers who are doing well within your niche. Keep in mind that
engagement ratio is more important than a number of followers.
Utilize Guest Posting on Authority Websites
Through guest posting,
you can write articles or create content to be published on someone’s blog.
These top-ranking blogs are the authority for your niche. By offering guest
posts, you expose your content to the new audience who have the footfall on
those blogs. In exchange for a free guest post, you can provide your course
website’s link to those blogs.
You can link your course landing page, social media handles
& blog. Over & above, you can create your comprehensive online course
platform through Spayee & link them in the comments too.
Collaborate with Other Online Educators
You don’t always have other educators as rivals. Sometimes, educators can be your partners and you can grow together. You can bring them onboard for a few modules. This would help you cross-promote each other to each others’ audience. Not just that, you can combine your resources & skills. Try creating a collaboration where both of the parties have something to offer & something to gain.
