What Kind of Strategies Did Xiaomi Use to Become the Global Leader in the Smartphone Industry?

In the last decade, we have witnessed enormous growth in the popularity of Xiaomi in the smartphone industry. Xiaomi started its journey in 2010 with the introduction of its first smartphone, Mi1 in China. With the launch of other Redmi mobiles like M2, M3, and many more, Xiaomi made its impact in other Asian countries. It entered the Indian smartphone market in 2014. Within a very short period, it became the biggest selling smartphone brand in India in 2017.

In 2015, it became the second most reputed company in India according to a review made by MIT technology. Now, let us have a look at the top seven reasons behind this widespread success of Xiaomi.

Xiaomi’s working model is like an e-commerce company

According to Lei Jun, the co-founder of Xiaomi, it works like an e-commerce platform just like Amazon. It comes with its own estore and also comprises of a storefront in Tmall of Alibaba. As per the reports, it ranks third in the list of largest business-to-commerce (B2C) companies in China in terms of sales volume.

Moreover, it uses the strategies of hunger marketing and flash sale. This means it intentionally restricts the supply of the product in a market so that a surplus demand is created among the customers. Flash sales mean the phones are sold at a particular time in limited batches of 50,000 to 100,000. All the Redmi mobiles have a pre-installed Xiaomi store application.

Xiaomi uses its homepage as an estore

Unlike the other brands, that shows online advertisements and provides information about them, Xiaomi.com uses its homepage as an estore. They show on their homepage the products they are going to sell in the next flash sales. In the case of Apple, they have a separate online store for all these things, but Xiaomi has reached more potential customers by using this strategy.

Excellent social-media presence

Since Xiaomi mostly sells its phone through its online stores, a great social media presence is essential. Xiaomi has been successful in creating it. It uses Weibo to engage with its clients and potential customers in China. Apart from it, it uses mainly Facebook and Twitter to reach the international audience. Resonance China states that Xiaomi experiences an engagement level of more than 60% in Weibo through daily posts, how-to guides, and exciting contests.

Each product range comprises a social hub

Another important social media strategy implied by Xiaomi is that every product range of it has a separate social hub. It has a total of 10 Weibo accounts. The most popular among them is the Xiaomi Mobile Weibo, which has a fan following of around 11 million.

Xiaomi prefers online services rather than offline ones

There are around 451 national service centres of Xiaomi in China. However, each of them is located in the outskirts of the cities and are very small in magnitude. In this way, Xiaomi saves a lot of real-estate costs. Xiaomi’s main focus is to provide online services to clients so that it can provide satisfactory and efficient services.

Affordable Premium Prices

The premium price of Apple mobiles starts at INR 51,200 or USD 700. The premium price of Samsung mobiles starts at INR 43,900 or USD 600. However, Xiaomi mobiles are available at a premium price of only INR 21,000 or USD 325. One of its very popular models, Redmi Note 9 Pro is available at INR 15,999 in India.

Has its own community of fans

Apart from its strong social media presence, Xiaomi regularly conducts community meets. The “Mi Community” shares their knowledge about gadgets and hang out in these meets. Though this is common in Chinese companies, this is not seen in other parts of the world. The “Mi Community” has a total of 30 million registered customers.  

Over the years, Xiaomi has earned a positive reputation and is one of the most valuable start-ups in the world. Its present value is around USD 50 billion. Apart from developing an exceptional marketing strategy, it has also manufactured the most advanced mobiles and has overshadowed top brands like Samsung and Apple in the price segment.

Some of the most popular Redmi mobiles in the market are Mi note 9 pro, Mi 10, Mi 10i, Mi K20, and Mi K20 Pro. Sometimes, we are unable to purchase our dream mobiles because we are not ready to invest a large sum of money.

However, there is no need to worry about it anymore as Bajaj Finserv is allowing its customers to buy smartphones on no-cost EMIs. Use our Bajaj EMI network card, which is available in more than 1900 cities.

Moreover, Bajaj’s online electronic shopping store offers discounts on the products. The delivery will take place within 4 hours only. The easiest way to get this EMI card is by applying for it through the official website of Bajaj Finserv. If you are not comfortable with applying online, you can also avail the benefits from an offline store. Bajaj has more than 1 lakh partner stores throughout India.

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