Goods and
services make up the consumer market and it is a very significant part of the
economy. It has recognized as the dynamic sector for not just the economy of
individual countries but the world economy at large. The United States has
ranked as the country with highest GDP (Gross Domestic Product) where the
services sector played a key role in bringing up the GDP of the nation. The
financial services sector has emerged as one of the most important elements in
the industry and found to contribute significantly to the overall economy.
Financial
services are a type of economic services offered to individuals or organization
at certain rate of interest. The economic services are provided by different
organizations which together forms the entire finance industry. Managing money
through a number of agencies like banks, credit-card companies, credit-unions,
insurance companies, companies dealing with consumer-finance, stock brokerages,
investment funds and even some organizations sponsored by the government, all
these comprises the business which is carried on by the finance industry.
Brennan
and Clark is one of the most popular financial services providing
companies in New York located at East Madison Street. Since financial services
are an integral part of the services industry, it adheres to the same ground
rules and etiquettes followed by other sectors of the same industry. Financial
services itself is often recognized as an industry but it is a part of the
larger of services industry. Here are some of the important reasons which make
the company consider customer very important and stands by the causes.
·
Customers would stay loyal to the company only
when they have a good reason to do so. If a customer can get financial services
without much hassle, then it would build a positive reputation to the client,
gains their trust and loyalty in the long run.
·
Interestingly good customer service reduces
problems. A customer has to go through long procedure to get a loan because it
passes through several stages for approval. If there is any delay or backlog or
issue and the loan gets delayed more than the assured time then it would create
dissatisfaction. So it is very important to offer best of customer service in
the financial services industry.
·
When a customer is satisfied with the kind of
customer service offered then he or she would come back to the company. So with
this the company gets repeated business, increase it sale and thereby increase
its profit. By ensuring better customer service companies also get loyal
customers.
·
Customer service creates a point of
differentiation. Customers judge companies based on the kind and quality of
services that they provide. So a company offering better customer service would
naturally gain over companies which don’t pay attention to its customer
services.
Brennan
and Clark pays great attention to its customer service and ensures that
no customer gets dissatisfied with the company. This is one of the reasons
which make this company one of the most trusted financial service providers.
